Philippe Borremans

Philippe Borremans is an independent consultant specialising in risk, crisis, and emergency communication with over two decades of experience. Throughout his career, he has worked with international health & emergency agencies (WHO, ICRC, ECDC), governments, and corporations, developing comprehensive communication plans and delivering crisis simulation training. A former President of the International Public Relations Association (IPRA) and corporate communications leader at IBM, Philippe brings hands-on expertise in managing public health emergencies, natural hazards, and corporate reputation challenges. He is the author of "Mastering Crisis Communication with ChatGPT: A Practical Guide" (2023) and "Building Your Crisis Communication Plan - The Complete Step-By-Step Workbook For 2026," and he produces the "Wag The Dog" newsletter and podcast, sharing his strategic approach that combines technology, data-driven decision-making, and empathy to help organisations navigate complex crises.